How can we setup Analytics?

Google Analytics provides detailed insights into website traffic, user behavior, and conversion tracking.

1. Setup a Google Analytics Account.
2. Configure data streams. (web, ios, android)

Data Streams are the sources of data. They mainly represent different platforms(web, ios, android)

3. Install the tracking code. (follow the instructions)

A unique measurement Id is given to each data stream. We can see the id and global site tag (gtag.js) script in the data stream details. Follow the instructions and insert the global site tag (gtag.js) script into each webpage. (Just after the

tag)

4. Setup your Google Tag Manager

Setup your account and install google tag manager code as instructed.

5. Create a GA4(Google Analytics 4) configuration tag

Follow the instructions in the website. It is a special type of tag used in google tag manager to initialize and configure Google Analytics 4 tracking on the website. This tag sets up necessary parameters and ensures accurate data collection.

6. Done!!

https://www.youtube.com/watch?v=UuE37-MM1ws&t=194s