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sonalgoyal authored Jul 28, 2023
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## On our way to 0.4.0 release of Zingg soon..............stay tuned!

## The Problem

Real world data contains multiple records belonging to the same customer. These records can be in single or multiple systems and they have variations across fields, which makes it hard to combine them together, especially with growing data volumes. This hurts [customer analytics](docs/bizLeaderSurvey.md) - establishing lifetime value, loyalty programs, or marketing channels is impossible when the base data is not linked. No AI algorithm for segmentation can produce the right results when there are multiple copies of the same customer lurking in the data. No warehouse can live up to its promise if the dimension tables have duplicates.
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