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ab-testing-analysis

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For this project, I will be working to understand the results of an A/B test run by an e-commerce website. The goal is to work through this notebook to help the company understand if they should implement the new page, keep the old page, or perhaps run the experiment longer to make their decision.

  • Updated Mar 16, 2022
  • Jupyter Notebook

This repository showcases an infrastructure designed for analyzing A/B tests in mobile games. It leverages BigQuery to process Firebase and GA4-based event data and uses Looker Studio for dynamic visualization. The project simplifies A/B test comparisons, enabling stakeholders to view results directly through interactive dashboards.

  • Updated Nov 27, 2024

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