docs: expand readme

README.md

@@ -5,7 +5,33 @@
 
 Better reminders for busy people.
 
+## Why?
+
+In theory, we love the idea of digital reminders.
+However, modern reminder apps manage to both be too minimalistic and yet lack a clear UI.
+We aim to change this.
+We're building the future of reminders and note-taking with an open, multi-platform app for reminding.
+
+### What's in a name?
+
+> "in a due manner or time"
+> — Merriam Webster
+
+With a defintion regarding doing things at the [right time][right-time], it felt suiting.
+
+### Why not…
+
+- **Notion**: It's closed-source, not standards based, primarily for notes.
+- **Obsidian**: It doesn't do reminders, closed-source, primarily for notes, paid sync.
+- **Google Keep/Reminders**: It's closed-source, Google loves killing stuff off, and it isn't very streamlined. Admittingly, it is nicely integrated, but that can be forgone.
+- **Other**: Too opinionated, too cluttered, not enough functionality, etc.
+  If you have a specific tool you'd like a comparison for
+  1. keep in mind that this is a WIP
+  1. ask for one in [discussions].
+
 [ci_dart_badge]: https://github.com/PHS-TSA/duly_noted/actions/workflows/ci.yaml/badge.svg?branch=main
 [ci_dart_link]: https://github.com/PHS-TSA/duly_noted/actions/workflows/ci.yaml
+[discussions]: https://github.com/PHS-TSA/duly_noted/discussions
+[right-time]: https://x.com/evancz/status/928359227541798912
 [very_good_analysis_badge]: https://img.shields.io/badge/style-very_good_analysis-B22C89.svg
 [very_good_analysis_link]: https://pub.dev/packages/very_good_analysis