To evaluate Magist as a partner for strategic expansion to Brazil based on their database with the help of SQL.
Eniac is exploring an expansion to the Brazilian market with the help of a local third-party company, called Magist. We get a limited glimpse of Magist's database.
Eniac is an online marketplace specializing in Apple-compatible accessories. It was founded ten years ago in Spain and has since grown and expanded to other neighboring countries.
In addition to offering a wide catalog of products at competitive prices, Eniac provides friendly and professional tech support and consultation to its customers.
How to scale up to a major business player without losing the human side of the business, which is Eniac's emblem?
Evaluate Magist on the following criteria:
- As a standalone company - is the company growing?
- As a partner for selling high-quality tech accessories
- Delivery times
- Customer satisfaction
5 minute PowerPoint presentation found here to the Board of Directors, that summarizes the findings and suggests a course of action. SQL code is found here.
- Exploration of the database
- Business Questions
- Further exploration of the database (ex.: irregularities)
- SQL Proficiency
- Data Extraction and Data Analysis
- Data Visualization
- Market Research