Giving Tuesday MoFo Donation Banners

[slightlyoffbeat]

Description

Giving Tuesday Banner

Timing

Go-Live: End of Day PST on December 2nd.
Take-Down: Either morning UK or when we switch to new design on December 3rd.

Assets

Design: Figma
Copy: Link (refer to phase one: giving tuesday)
Assets: Link

Details

Surface: homepage
Languages: EN, FR, DE (translations needed)
Split Test: 3 way (33/33/33)

Split Test

A 3 way split test (33/33/33) will be implemented.

The variations of the CTA text will be tested. The three CTAs are in the copy document, along with the three CTA links.

If there is enough data to determine a winner, the winning CTA text will be used for the end-of-year donation banner.

Notes

A switch should be used for quickly putting up and taking down
Another banner will be used at the end of december with slightly different copy and design/

[alexgibson]

Demo links for English:

• https://www-demo1.allizom.org/en-US/?v=a
• https://www-demo1.allizom.org/en-US/?v=b
• https://www-demo1.allizom.org/en-US/?v=c